TAG-Confucius Institute Participates in the 24th Amman International Book Fair

On the morning of September 25, the 24th Amman International Book Fair took place ceremoniously at Jordan International Exhibition Center. Held under the royal patronage, the fair is jointly organized by the Ministry of Culture of Jordan and the Jordanian Publishers Association, attracting 400 publishing houses from 22 Arab and foreign countries. Representing China, Beijing Normal University Publishing Group presented important works by President Xi Jinping, selected publications such as China-Arab Friendship Library on the Belt and Road, as well as other publications covering literature, education, language, history, art, and other fields.
The opening ceremony was attended by the Minister of Culture of Jordan Mustafa Rawashdeh, Omani Minister of Information Abdullah Al-Harrasi, Omani Ambassador to Jordan Sheikh Fahd Al-Ajili, and Zhao Xiaoqiang, Cultural Counselor of the Chinese Embassy in Jordan. At China Pavilion, they highly recognized the cultural value of the exhibited books and expressed strong appreciation for the broad prospects of China–Arab publishing cooperation. Chinese representatives presented the guests with Arabic edition of Xi Jinping: The Governance of China (Volume V) and the others as a bridge to deepen cultural exchange and mutual learning between China and the Arab world.
TAG-Confucius Institute (TAG-CI) added a vibrant cultural dimension to the pavilion. Chinese Director of TAG-CI Dr. Yang Songfang, together with teachers and student volunteers, engaged visitors with live demonstrations of calligraphy and tea art. Guests received handwritten Chinese names as souvenirs and even tried writing their Arabic names with brush and ink, creating a warm atmosphere of cultural exchange. The tea ceremony introduced the history and traditions of Chinese tea, allowing participants to savor the fragrance of the East beyond the world of books. In addition, a badge-making activity allowed visitors to create personalized badges, adding fun and interactivity to the event.
It is worth noting that TAG-CI continued its participation on the 25th and 26th, offering further opportunities for Jordanian readers and guests to experience Chinese language and culture firsthand.

The China Pavilion not only highlighted the global vision of China’s publishing industry but also, through the cultural activities and interactive experiences led by TAG-CI, provided a lively platform for cultural dialogue. Through books, calligraphy, tea, etc., it helped strengthen mutual understanding and friendship between the peoples of China and Jordan. Looking ahead, both countries expect to deepen cooperation in publishing, education and cultural exchange.
As one of Jordan’s most prominent annual cultural events, Amman International Book Fair not only serves as a key platform for book exhibition and sales，but also carries cultural influence and industrial value. It plays a significant role in promoting a knowledge-based economy, strengthening national identity, and broadening international horizons.
Running till October 4, this year’s fair features new publications across philosophy, language, literature, and the arts, along with ten days of diverse cultural activities.